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Visa, Smartfin and Promsvyazbank present the new technology of card acquiring via mobile terminals


Mobile terminal 2can

Visa, Promsvyazbank and Smartfin Company introduce the innovative service for the bank card payments acquiring via mobile devices. This new technology under 2can trademark allows any trade and service outlet to use a smartphone or a tablet as a secure mobile device for payment reception via Visa cards everywhere at any time. It's enough to have a special reading device provided by Smartfin Company which can be connected to a phone or a tablet on the basis of Android 2.1 and higher and iOS 4.0 and higher, and the Internet connection.

This technical solution is much more affordable and convenient for merchants than conventional acquiring, because it doesn’t require significant expenses for the acquisition, configuration and maintenance of a payment terminal. 2can mobile devices provide new opportunities for shifting to non-cash payments in the segment of small, medium and micro business, as well as in the companies offering mobile services, such as messenger services, taxi and insurance agents.

“Today only 17%* of commercial enterprises serving individuals accept bank cards for payment. Therefore, Visa is permanently working to make Visa card payments not only comfortable and secure, but also available to consumers”, said Tatiana Sanders, head of the Department of network of Visa card acceptance development in Russia and the CIS. “The implementation of Visa card acceptance via 2can mobile devices provides great opportunities for the development of the infrastructure of Visa bank card acceptance within the limits of Russian market. We are confident that in the near future, thanks to mobile terminals, Visa cardholders will be able to pay for goods and services at the majority of points of sale, where now only cash is accepted”, she added.
Co-founder and CEO of Smartfin Nikolai Zhmurenko is fully confident: “2can handheld terminal will help small business to provide customers with a previously hard-to-get service of payment via bank card reception. Several millions of small and medium business enterprises lose their customers just because they don’t accept cards. In addition, 2can mobile terminal is truly mobile solution for business not tied to a fixed point of sale”.

Promsvyazbank stands as an acquiring bank of 2can mobile terminals. PSB is one of the leading Russian banks. “2can mobile terminal is an innovative service for Russia, which will transform the idea of card acceptance opportunities for small, medium and even microbusiness enterprises, and will allow customers to pay with a card even dealing with taxi drivers and online shops”, vice-president, board member of PSB Elena Makhota says.

For Visa cardholders this payment method has no difference from regular payment via payment terminal. To pay for purchases it’s necessary to swipe the Visa card through the reading device and to put a signature on the smartphone’s screen. On customer’s demand the terminal check can be sent to the email address of the cardholder or via SMS to his/hers cell phone. Visa cardholders can be confident in obtaining high level of security for payments via mobile device which does not store the information read from the card and sends it in encrypted form to the bank processing service.
 

* According to STS of Russian Federation and CB of Russian Federation of January 1, 2011


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Visa is a global payments technology company that enables consumers, retail and service enterprises, financial institutions and governments in more than 200 countries and territories to use fast, secure and reliable network of electronic payments. Electronic payments are made via global innovation processing system VisaNet, which is capable of handling more than 20,000 transactions per second providing fraud protection for customers and guaranteed payment for retail and service enterprises. Visa is not a bank, it does not issue payment cards, does not establish a commission or interest rates for consumers and does not issue loans to cardholders. In turn, Visa's innovations allow financial institutions to offer their customers a wide range of financial instruments, including debit, prepaid and credit products. More information is available at: www.corporate.visa.com/.



CJSC Smartfin is a Russian startup created specifically for the development, implementation and operation of the service of payment reception via smartphones. The founders of the project are a group of individuals who appear to be the experts in acquiring and software products development.



JSC Promsvyazbank, Moscow (founded in 1995), is one of the leading Russian privately-owned banks with the assets of 611 billion rubles and equity (capital) of 73.8 billion rubles as of 07/01/2012 according to IFRS. Promsvyaz Capital BV Company owns 88.25% stake in the bank, European Bank for Reconstruction and Development has 11.75%. PSB has the following long-term ratings constituted by international rating agencies: «Ba2» by Moody's Investors Service, «BB-» by Fitch Ratings, as well as individual credit rating of "AA +" by National Rating Agency. As of 09/01/2012 bank’s network comprises 295 offices, including a branch and a retail office in Cyprus, and representative offices in Ukraine, China, Kazakhstan and India. www.psbank.ru.



Visa press contacts:
Elmira Basharova, Tel: +7 495 787 41 40

E-mail: basharoe@visa.com

Constantine Beryoza, tel.: +7 495 775 00 77

E-mail: konstantin.bereza@hkstrategies.com


Promsvyazbank press contacts:

Regina Mamykina (495) 787 67 17, mamykinarv@psbank.ru

Polina Chuvilina (495) 777 10 10 Int. 77 5230, chuvilina@psbank.ru


Smartfin press contacts:

Maxim Morozov (495) 792-39-16, (903) 130 73 30, m.morozov@smart-fin.ru


Visa International Service Association (USA) gives banks the opportunity to issue Visa payment cards, to use a specific product and/or to provide this service among others in accordance with applicable law. Issuing banks have the right to impose restrictions on products, services, and their use on the basis of the applicable law.

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